Heidi Ski: Redefining Flexible Ski Holidays for Modern Travelers

Heidi Ski is the UK’s fastest-growing ski holiday provider, offering unmatched flexibility in planning ski trips. Unlike traditional ski packages that lock travelers into rigid week-long stays, Heidi Ski allows customers to choose their own departure dates, trip durations, and extras such as lift passes, equipment rental, and transfers. With access to hundreds of resorts across Europe and beyond, coupled with excellent customer service and industry recognition, Heidi Ski is reshaping how people experience mountain adventures and après-ski escapes.

Introduction: The Evolution of Ski Holidays

Ski holidays have long been a cherished getaway for winter sports enthusiasts, combining adrenaline-filled days on snowy peaks with the warmth of après-ski gatherings in alpine lodges. Yet, for decades, the industry relied on a fixed formula: Saturday-to-Saturday packages that limited choice and often made trips feel inflexible. This outdated model left travelers wanting more freedom.

Enter Heidi Ski—a game-changer in the world of ski travel. Founded by two British brothers with a passion for the mountains, the company offers a refreshing alternative: complete freedom to design your own ski trip. By giving travelers the power to choose when, where, and how they travel, Heidi Ski has rapidly become one of the most innovative and customer-focused names in the industry.

The Founding Story of Heidi Ski

Behind every successful business lies a story of passion and vision. Heidi Ski was founded in 2018 by Marcus and Alexander Blunt, two brothers who had experienced first-hand the frustration of rigid ski holiday bookings. Both keen skiers, they were determined to create a platform that gave people the flexibility they themselves craved.

What began as a side project quickly grew into a full-time business. By 2019, the brothers committed fully to developing Heidi Ski, building a user-friendly online platform where travelers could browse hundreds of resorts, select their dates, and customize their packages. Even when the pandemic temporarily halted global travel, Heidi Ski used the downtime to refine its services. Their persistence paid off—once restrictions lifted, demand soared, and the company’s growth became exponential.

Rapid Growth and Recognition

Heidi Ski is not just another travel company; it has become a standout success story in the UK travel sector. In just a few short years, it has achieved growth figures that most businesses can only dream of.

The company’s revenue climbed from under £10 million in 2022 to nearly £37 million by 2024.

Heidi Ski now serves over 34,000 passengers each season, making it the UK’s third-largest ski holiday operator.

In 2024, it secured £5.6 million in investment to expand its services, upgrade its technology, and hire new staff.

The company earned a place in the prestigious Sunday Times 100 list of Britain’s fastest-growing businesses, ranking 63rd overall.

This trajectory highlights both the rising demand for flexible ski holidays and the company’s ability to deliver what modern travelers truly want.

What Makes Heidi Ski Different?

Heidi Ski’s success isn’t by chance. Its business model stands apart from the traditional ski travel agencies. Let’s explore the features that make it unique:

Flexible Booking Options

Traditional packages tie you to a fixed seven-night stay starting and ending on Saturdays. Heidi Ski breaks free from this mold, allowing you to book short breaks, long weekends, or extended stays—ranging anywhere from two nights to two weeks.

Wide Range of Destinations

With access to more than 300 ski resorts across Europe and North America, Heidi Ski caters to every type of skier. Whether you’re looking for world-renowned spots in France and Austria or hidden gems in Slovenia and Poland, the options are vast.

Customizable Add-Ons

Heidi Ski allows travelers to build their perfect package. From ski hire and lift passes to lessons and transfers, everything can be arranged in one booking. This means no juggling multiple providers—it’s all taken care of seamlessly.

Perfect for Groups

Organizing group trips can be a logistical nightmare. Heidi Ski solves this by offering tailored group bookings where travelers can arrive on different days, depart from different airports, and still enjoy one coordinated trip under a single umbrella.

Highly Rated Service

Heidi Ski consistently earns excellent customer reviews, with an average rating of 4.7/5. Travelers praise its transparency, simple booking process, and responsive customer support—qualities that build trust and loyalty.

The Rise of Short Ski Breaks

One of the most notable trends Heidi Ski has tapped into is the growing popularity of short ski breaks. Not everyone has the time or budget for a full week away, but a long weekend on the slopes is a perfect compromise.

Recent data shows a 58% increase in bookings for weekend ski trips. This surge reflects changing lifestyles, where people value experiences but also balance work, family, and financial considerations. Heidi Ski’s flexibility caters perfectly to this demand, making quick alpine getaways more accessible than ever.

Beyond Winter: Summer in the Mountains

Heidi Ski isn’t limited to the snow season. Recognizing that mountains are equally enchanting in summer, the company has expanded into warm-weather adventures.

Travelers can now book summer holidays in over 20 mountain destinations across Europe, including Austria, Italy, France, Slovenia, and Poland. These packages feature hiking, cycling, kayaking, and wellness retreats—proving that the mountains offer unforgettable experiences year-round.

This diversification not only strengthens Heidi Ski’s appeal but also ensures steady growth beyond the winter season.

Why Choose Heidi Ski for Your Next Adventure?

If you’re still wondering why Heidi Ski stands out in a crowded market, here’s a summary of the benefits it offers:

Total flexibility: Travel when you want, for as long as you want.

Unmatched variety: Hundreds of resorts and thousands of accommodations.

Stress-free group travel: Easy solutions for friends, families, and corporate groups.

Trusted service: High ratings, transparent pricing, and excellent customer support.

Year-round offerings: Ski in winter, hike in summer—the mountains are always waiting.

The Future of Heidi Ski

Looking ahead, Heidi Ski is positioned for even greater achievements. With fresh investment fueling expansion, plans for technology upgrades, and a growing customer base, the company aims to become the go-to platform for ski and mountain holidays not just in the UK, but across Europe.

Its vision is clear: make ski and mountain travel more accessible, flexible, and enjoyable for everyone. Whether it’s refining booking systems, adding more destinations, or enhancing customer support, Heidi Ski is dedicated to continuous improvement.

Conclusion: A New Era of Ski Holidays

The ski travel industry is evolving, and Heidi Ski is leading the charge. By challenging outdated models and putting the traveler in control, it has transformed ski holidays into something more flexible, personalized, and exciting.

For those who crave adventure but value freedom, Heidi Ski is the perfect companion. Whether it’s a spontaneous weekend trip to the Alps or a carefully planned two-week family ski holiday, Heidi Ski empowers you to travel on your terms.

So, next time you dream of snowy slopes and alpine charm, remember—your ski holiday doesn’t have to fit into a box. With Heidi Ski, the mountains are yours to explore, whenever and however you choose.